It’s official! We are now world record breaking pant lovers!!! 116 people braved the cold, dreary weather to join us at St Pancras International as we set the Guinness World Record for the most people ever gathered in their pants!

Celebrating the power that lies in our undies has never been so satisfying!! A HUGE thank you to all who came along - as well as the throngs of media and our wonderful friends at the Guinnes World Records! Our world record coincides with the Re:Fashion awards - the world’s first ethical fashion awards - at Shoreditch town hall the same night.. where we are up for 2 awards!! Best cotton and best business model! Let’s see what happens next!

For now.. here’s a taster of what happened today!

If you want some of these gorgeous, just click here!